Sebring, FL — Rox Capital, a private investment firm focused on partnering with lower middle-market businesses across the infrastructure services sector, is pleased to announce its acquisition of Alpha General, a leading supplier of onsite wastewater and septic system products based in Sebring, Florida.

Founded in 2007, Alpha General has built a strong reputation throughout the state of Florida for delivering dependable service, deep technical expertise, and a wide range of high-quality septic and water management products. The company serves contractors, installers, and municipalities with a focus on responsive local support and dependable logistics.

This acquisition aligns with Rox Capital’s strategy of investing in high-performing regional suppliers in critical infrastructure markets. Alpha General marks a key platform addition in Florida and will serve as a foundation for further expansion across the Southeastern U.S.

“We are excited to welcome Alpha General into the Rox Capital family,” said Mark Sparrow, Managing Partner at Rox Capital. “The company’s strong market presence, customer relationships, and operational excellence make it a great fit for our long-term investment strategy.”

Alpha General will continue to operate under its existing name and leadership team, with support from Rox Capital to accelerate growth, expand product offerings, and enhance service capabilities.

About Rox Capital

Rox Capital is a private investment firm focused on acquiring and growing businesses in the infrastructure services, specialty distribution, and industrial sectors. Rox Capital partners with strong management teams to drive long-term, sustainable growth.

About Alpha General

Founded in 2007 and headquartered in Sebring, Florida, Alpha General is a full-line distributor of onsite wastewater and septic system products serving residential and commercial contractors across Central and South Florida. The company offers a broad range of tanks, pumps, treatment systems, and related supplies, backed by a knowledgeable team and a commitment to fast, reliable service.